“How can I promote far more of my items on the internet?” is one of the most common questions I hear from my clients is. Here are many tips which will assist you promote far more of your merchandise on the net and generate a lot more revenue:

- Show off the goods in the best achievable light. When folks obtain a product or service, they would like to know what the product looks like. If somebody is obtaining a couch, they need to be able to determine if that couch would fit with the rest of their furniture before really purchasing it. If a person wants to obtain a piece of jewelry, they need to see what the jewelry looks like ahead of getting it.

As a result, the top way for you to convince your website visitors that your solutions are right for them is by showing the solutions from the greatest probable light. Have high top quality, detailed pictures of your products on your web-site so that men and women are convinced that they require your product as soon as they see it. This can be effectively verified in my perpetual traffic formula websites, so will not waste any more of your priceless time doing things that may never pays off and take control of today.

- Make your site uncomplicated to utilize. If another person comes for your web-site to obtain your solutions, make certain they are able to find precisely what you are in search of. Your site really should have clear and concise navigation which is exactly the exact same on each page of the web-site.

An effortless to make use of navigation ensures that your internet site visitors discover what they’re seeking on your site and buy it.

- Optimize web-site for look for engines. An additional very good way to drive far more consumers for a internet site and boost your on the net sales is by optimizing your site for research engines. Seek engine optimization is the procedure of modifying net page content and meta-information to enhance the lookup engine ranking from the page. Meta-information includes specific HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links in between pages on the exact same web site) and external (links in between pages on several sites) link structure of a internet site.

Optimizing your website helps you boost your lookup engine rankings and drive additional targeted traffic for your site. Follow the route, go through perpetual traffic formula review and grow to be rich and make your hopes and dreams come true permanently!!

- Create a webpage to promote your small business. A weblog is your enterprise diary, in which you share the details about your organization, your new items, distinct ways of making use of your products and much more. Your webpage is an superb tool to let the world know about your organization and your goods, to connect with possible consumers and promote what you need to offer.

In order to bring the most online targeted visitors and make cash with your blog, make sure that your weblog consistently and create website posts that are of interest for a past as nicely as potential buyers. Regular posts which are interesting to read is what will keep your readers coming back and acquiring from you.

The Web can be a good place to sell your items. If you know how to market your small business on-line, you bring more website visitors, get a lot more merchandise sales and make additional income.

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Rest assured, you may make sales should you research the market, locate a need and provided a quality solution. Do not let insecurity waste the blood, sweat and tears you expended for the organization. Instead, you need to focus on building your credibility and displaying it on your site. Take some time and browse millionaire profit secrets writing it has good quality information on actual service that will assist you to get rolling with advertising and marketing.

Consider the following:

If your merchandise is the greatest thing since sliced bread, why are you selling it for a nominal amount? Sell it at a increased price tag to construct credibility. This increases the perceived value due to the fact men and women associate greater rates with far better excellent.

Lets look at professional services according to an hourly fee. If I write an e-book on Internet marketing for attorneys or accountants, the value I charge is going to be based on the conversion ratio. These professionals are particularly time conscious given that they bill by the hour in their own practice. If my book promises to get them 10 customers each month producing $50,000 in revenues, the book is extremely valuable to them. If I charge $19.95, my credibility goes down the tube. Why would someone give away such valuable information for such a inexpensive price? For the other hand, if I charge them $599.99, the price tag adds to the credibility of my claims.

Dont worry about charging too a lot for your assistance or product or service. You are able to generally reduced the price to ascertain the greatest figure for converting clients. It’s very much a lot more challenging to raise the price tag for current customers.

Consider providing a free of charge trial or consultation. This increases the perceived value from the assistance or product. Prospects will view you as credible simply because you would not give something away if it didnt work. Should you merely really don’t have time or seriously dislike writing, take a look at millionaire profit secrets it will prove how you’ll be able to constantly hire a copywriter or ghost writer to do the work for you.

When you know your stuff, you ought to be writing and publishing content articles within the Net. Unlike an advertisement, articles construct an incredible level of credibility for authors and web-sites. If web sites are willing to publish your articles, you should actually know your area of expertise, right? You prospects will believe so.

Include as quite a few testimonials on your website as feasible. The comments of previous purchasers will raise your credibility.

Give folks a strong guarantee. For instance, most profitable e-books internet sites provide an unconditional 365-day refund policy. Yes, the customer has a full 365 days to ask for a refund. Will some individuals take advantage of this? Yes, but who cares? An e-book website requires tiny overhead, so the refunds are not adding significantly cost to your company compared to the increased sales you will get mainly because with the guarantee.

Dont kill your company by lowering your price ranges. If you’re offering quality, charge accordingly and offer proof of your credibility.

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PA-DSS, or the Payment Application Data Security Standard, is based on the Payment Application Best Practices (PABP) of Visa. The PABP was first introduced in 2005 in order to aid in the creation of secure online payment applications by software vendors. The PA-DSS was released in 2008 with the purpose of establishing all requirements that e-commerce merchants who utilize business web hosting services must follow in order to process credit card payments. Miva Merchant 5.5s online shopping cart software is completely up to date with all PA-DSS compliancy conditions. These days, any online merchant must be able to prove that they are compliant with all PCI and PA-DSS prerequisites.

The Importance of PCI Compliance
The PCI in PCI compliance stands for Payment Card Industry. The PCI was formed when each of the five major credit card companies (Discover, Visa, MasterCard, American Express and JCB) banded together to establish the guidelines online businesses must follow to accept credit card payments. The PCI then composed the PA-DSS as the primary means to combat fraud and establish a sense of trust and security on the Internet.

ControlScan is the leading vendor of PCI compliance for small to medium-sized businesses. They provide PCI services as well as SSL Certificates for sites engaging in e-commerce activities. SSL (Secure Sockets Layer) Certificates encrypt private data and must be used by any site accepting payment information, addresses, social security numbers or any other confidential information as documented by the PA-DSS. The services provided by ControlScan are essential in developing a sense of trust between merchant and shopper.

PA-DSS and Miva Merchant Hosting
ControlScan has developed a strategic partnership with Miva Merchant to provide all-inclusive PCI compliance and security across any and all sites utilizing Miva Hosting. Websites that use ControlScans services receive a seal from the company notifying customers that they are protected. Generally, after posting this seal on their site, businesses will see profits from sales increase due to the sense of trust produced by the seal.

Since May 2009, companies using Miva Merchant as their shopping cart software are using the SaaS (software as a service) model. For many years, Miva was working with a broken business model. They had been providing technical support for software that was released many years ago. Essentially, they were losing money because of this issue. They did not have the time or means to support outdated software that was purchased for a flat rate in the distant past. Therefore, they were obligated to switch to the SaaS model.

In other words, they did not have time to work for free and decided to add a monthly maintenance fee in order for storeowners to obtain a Miva license. This fee is usually passed from the host down to the client. Obviously, this price hike angered some clients but it was necessary in order to make sure that sites using older versions of the software could be PCI compliant. This is the primary reason that Miva adopted the SaaS model for calculating license fees with their new product Miva Merchant 5 and decided to offer free upgrades from older editions to the updated version 5.5.

Only Trust E-Commerce Sites that are PCI compliant
Online business operators have the responsibility of making their sites PCI / PA-DSS compliant in order to protect their customers from those with malicious intent. In this day and age, stealing private and confidential information is big business for hackers. Identity theft is such a growing concern and those involved in the operation of e-commerce sites are accountable for making certain that their sites are secure.

Establishing trust is crucial to those conducting business online. If customer data is compromised, they will lose credibility, trust and business. Nowadays, they could even face severe fines. Furthermore, the major credit card companies report losing more than $1 billion per year to credit card fraud. Therefore, ensuring that consumers are protected under the PA-DSS is a major concern for them too.

In order for sites to be PCI and PA-DSS compliant, operators must be educated on proper Internet security tactics. They are also required to maintain a totally secure network with appropriate firewall and password protection. Additionally, it is obligatory for them to properly encrypt all of their patrons personal data with the appropriate SSL Certificates.

Moreover, ensuring that the merchants network is virus-free, anti-virus software is routinely updated and security systems are regularly tested are some other obligatory principles covered by the PCI and PA-DSS compliancy guidelines.

Online store must guarantee that they are operating with a protected, PCI and PA-DSS compliant network by using a secure shopping cart such as Miva Merchant 5.5. If a site is found to be non-compliant, they could be fined anywhere from $5,000 to $100,000 per month. Internet protection is crucial to all sites on the web from clients with small basic web hosting accounts to the largest retailers, banks or utility companies. No matter the size or amount of sales generated, establishing trust and security online is a must for all those who wish to be successful in the realm of e-commerce.

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EU Commission, Report on the results of the previous consultation on a Small Business Act for Europe, in Spring 2008.

The records indicate the quantity of replies regarding the following issues:
Administrative and regulatory inconvenience: 140 replies,
Access to finance: ninety eight replies,
Taxation: 61 replies,
Lack of skills: 43 replies,
Access to public procurements: 41 replies,
Unfair/too robust competition: 22 replies,
Labour law: twenty two replies,
Access to Single Market: 17 replies,
Access to EU programmes: 16 replies,
Late payments: sixteen replies,
Access to international markets: 16 replies. If you are in this particular case, you need Free translation online.
Access to information and advice: 16 replies,
Instability world economy/energy costs: sixteen replies,
SME definition: 7 replies.

Making life easier for small company.
For many small and medium-sized companies, the administrative inconvenience is their top problem. The cost of administrative measures for a small company will be up to 10 times more than for a larger one making this obligation unduly profound for small company. This is often why the European Commission has set itself 2 key goals:

First objective is to reduce the administrative load on companies by twenty five% before 2012 and to ensure that all additional regulations affecting business is SME-friendly. To achieve this purpose, the Commission is simplifying and improving EU regulations, and inspiring national and regional authorities to try and do the same at their levels.

Less and better regulation.
The European Commissions 2007 action programme to reduce administrative inconvenience by twenty five% has identified priority areas for action that target information obligations in areas such as company law, employment relations, VAT and statistics. A number of these obligations have previously been erased.

For instance:
- EU corporations no longer need to announce business knowledge within the national gazettes and they can (re-)use translations certified in one Member State when developing branches in other EU Member States.
- Member States ought to be allowed the choice to exempt micro-enterprises from providing detailed information in their annual accounts.

A twenty five% reduction in the administrative load on businesses would transform into an increase of 1.5% within the EUs GDP amounting to about one hundred fifty billion. However, this will only be achieved by national, regional and local authorities acting together with the Commission. Thus far 18 Member States have set national targets for reducing administrative problems.

Did you know?
Since 2005, the European Commission has:
A – Withdrawn 78 pending laws,
B – Simplified fifty four initiatives,
C – Identified a pair of five hundred obsolete acts to be repealed.

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Manually going into directories, searching page structure, positioning, and the presence of no- follow indicators, will exhaust the average webmaster. And even when you find a great directory to list your site in, you still may have to pay for an editorial review of your site. And then you have to wait to see if you get accepted. If you are dealing with free directories, then you often times have to wait even longer to see if you get accepted. Additionally, you need to develop a system that allows you to track your submissions to directories to follow up on the rate of acceptances and denials. All of this eats tons of time, and delays the crawling of links leading to your sites.

Savvy companies have realized that they could offer directory submissions at reasonable rates if they catered to the masses. Many companies and individuals have developed amazing automated systems that will make the process of getting links seem effortless when compared to manual placement. Search engines crawl good web pages often, and if you want links leading to your site to be recognized and credited quickly, you need to find these respected link repositories. One of the easiest ways to find directories yourself is to go into Google and type add url followed by your keyword and the word directory. Or you can do this same search by using add link with your keywords. Often times, building a relationship with other webmasters in your niche is a good idea for placing appropriate links on each others sites. This personal relationship will facilitate the proper placement of your links and help you get them approved much more quickly. However, for most people who want to see quick results, and don’t have much time to be a social butterfly on the Internet, some type of paid directory that guarantees placement is the way to go.

Recently, individuals and companies have developed a new link acquisition mechanism known as a bidding directory. These sites allow you to enter a bid for where you would like your link placed on the page of a high ranking website. The higher you bid, the better the placement of your website anchor text. Entries toward the top of the page will receive more exposure to the human eye, and will be given more weight by the search engine spiders. This is truly an intriguing concept in the world of directories that can help you get links with good page positioning immediately. Using these sites will allow you to concentrate on content instead of wasting hours finding good links.

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Were in the second wave of an internet money explosion. Unlike the first, the one that made a few people who were in the right place at the right time very very wealthy, this one is open to anyone who has the right qualities. Those qualities are the same ones that made names like Sears & Roebuck household words vision, persistence and good old-fashioned elbow grease.

The increasing ease of internet publishing has made it possible for anyone to have a fully functioning store online and in operation in less than an hour and for less than $100. Storefront malls like Yahoo Small Business, CafePress and others let you get your own business started with full supports with just a few mouseclicks and a credit card number. But it takes far more than a prime location to be successful as an internet merchant.

The dismal truth is that failure rate in ecommerce retail is even higher than in brick and mortar stores, even if the financial loss is generally far less. The very fact that you can start your own business for so little has turned starting your own business into an impulse decision. Its far too easy to make a decision on the spur of the moment and walk away when it doesnt work out. There are things you can do to avoid becoming just one more internet money failure story. Here are five tips to help you make a success of your internet store.

Dont Make An Impulse Decision
Dont jump at the first ecommerce opportunity that you see. Before you make a decision, take the time to do some research and ask yourself some questions about what you want out of your business then evaluate the best business opportunities for you.

Know What You Want
Evaluate the amount of time you have to put into a startup business. How involved to you want to be? There are many different ways to cash in on internet money. Its possible to buy into a complete setup with store, merchant account and fully stocked shelves where all youll have to do is promote your site. On the other hand, if youd like to have more control, you can build a store from scratch right down to stocking the shelves.

Comparison Shop For the Best Business
You wouldn’t buy a car without comparison shopping. Why buy a business that way? There are literally dozens of ways to cash in on the internet money boom. Do you want the jump-start that goes with name recognition and support from a parent company? Then a franchise business might be right for you. Do you want total control over what you sell and for how much? Then you’ll want a business that lets you stock your own shelves. Are you creative and want to capitalize on your artistic abilities? Look into a storefront to market your own work. The possibilities are endless. Your hardest job is finding one that suits your style best.

Pick Something You Love.
The way to succeed on the internet is no different than the path to success in the brick and mortar world. It takes time and hard work. If you’re starting your own business, why would you choose to do something that you don’t love to do? Even if you decide to buy into a total package ecommerce turnkey store, pick a product that you love and can believe in. The better you know what you’re selling, the more successful you’ll be in promoting it. And when it comes to making internet money, promotion is the name of the game.

Educate Yourself.
No matter what you choose to sell, your main job is going to be promoting your website. The more you know about website promotion, the more successful you’ll be. Spend at least a few hours a week keeping up on the latest techniques of promoting your web site and watch your sales grow as you put them into practice.

The potential for making money on the internet is real. It just takes some forethought, planning and a lot of hard work. Know what you want to do. Love what you do. Believe in your abilities – and you’ll find the internet money rolling into your account.

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“How can I sell more of my products online?” is one of the most common questions I hear from my clients is. Here are several tips that will help you sell more of your products online and generate more revenue:

- Show off the products in the best possible light. When people buy a product, they want to know what the product looks like. If someone is buying a couch, they want to be able to see if that couch would fit with the rest of their furniture before actually buying it. If someone wants to buy a piece of jewelry, they want to see what the jewelry looks like before buying it.

Therefore, the best way for you to convince your web site visitors that your products are right for them is by showing the products in the best possible light. Have high quality, detailed pictures of your products on your web site so that people are convinced that they need your product as soon as they see it.

- Make your web site easy to use. If someone comes to your web site to purchase your products, make sure they can find exactly what you are looking for. Your web site should have clear and concise navigation that is exactly the same on every page of the web site.

An easy to use navigation ensures that your web site visitors find what they are looking for on your web site and purchase it.

- Optimize web site for search engines. Another good way to drive more customers to your web site and increase your online sales is by optimizing your web site for search engines. Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.

Optimizing your web site helps you improve your search engine rankings and drive more targeted traffic to your web site.

- Create a blog to promote your business. A blog is your business diary, in which you share the information about your business, your new products, different ways of using your products and much more. Your blog is an excellent tool to let the world know about your business and your products, to connect with potential customers and promote what you have to offer.

In order to bring the most online traffic and make money with your blog, make sure that your blog consistently and create blog posts that are of interest to your past as well as potential customers. Regular posts that are interesting to read is what will keep your readers coming back and buying from you.

The Internet is a great place to sell your products. When you know how to market your business online, you bring more web site traffic, get more product sales and make more money.

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Most online shopping sites enter into a business alliance with payment processing companies. However, you should diligently comb the market for the best deal before you sign up with a service. Make sure that they are not overcharging you. Also, check out their reputation in the market are they known for their fair minded financial and business transactions? This kind of a company operates through two types of services one id intended for companies with merchant accounts with their banks and the other for companies who do not possess this kind of a bank account. The first kind of service is generally used by fairly large financial institutions and organizations dealing in independent sales.

The advantage of having a merchant account is that you can receive payments within a few days of the transaction. However, if you do not have a merchant bank account, the payment processing company receives the payment on your behalf initially. The mode of operation is that the buyer will fulfill the transaction not on the sellers website, but on the site of the payment processing company. (If you choose the former service, the processing company will help you enable your website to receive payments from the buyer directly.) Also, it is only a few times in a month that the processing company will forward you the payments.

There are a couple of steps which need to be completed before your website can host the facility of receiving payments through a credit card. Firstly, you will have to host an order form on your website. You then need to establish a gateway. This kind of service transfers the customers payment and credit card information to the payment processing company. You would then need to establish the facility of a shopping cart on your website. If your site already hosts this function, the payment processing company will surely be able to integrate its services with it.

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Do you want to sell physical goods? Items that have to be delivered by post, such as books, toys, clothes, electrical goods etc are ideal for an ecommerce website. There are many options open to you whereby you can catalogue your items by entering them into a database. This sounds more complicated than it actually is. Most shop building software has a simple interface whereby you can enter items in obvious categories, add prices, sizes etc and postage costs. The add to basket buttons are generated for you for each item.

There’s a huge number of companies offering you shop solutions for your website but they don’t all have the same facilities. As ever, it pays to research and find one that does everything you want it to. Most companies will offer you a free trial and I recommend that you select a company that does.

You can choose to buy shopbuilding software to install on your computer, the benefit being that this is a one-off purchase and no recurring monthly payments, apart from your web hosting. Alternatively you can go for the hosted shop option. There are an enormous number of companies offering this. Advantages are that your hosting and website are integral. Everything is done online so you can even update your shop from any computer wherever you may be. These options are usually very simple to use and have good help menus.

Do You want to sell downloadable goods, eg. software, music, ebooks? Downloadable products are very hot selling items on the internet. The reason is obvious and it benefits everyone involved. The buyer receives his/ her purchase immediately payment has cleared and the seller has no stock to buy, keep or deliver. Some product examples are music, images, software, templates and ebooks.

Ebooks are one of the most popular downloadable products. They are very easy to produce and most people have the ability to read them from their computer screen or even print them out. “How to” books are the most popular by far as they provide answers, solutions and ideas. The internet is used by many as a research tool and people are actively looking for information and solutions to problems. If you can provide these on a popular enough niche topic, your ebook is likely to be in demand.

There are several websites which offer you the facility to sell downloadable products, such as Clickbank and Payloadz. A quick google search will give you more options to explore to find the most suitable for your particular needs.

Are you an artist or photographer or craftworker? Firstly, ask yourself what your purpose of having an online presence will be. For example, are you looking to have a classy online portfolio or do you want to set up an ecommerce shop where you promote the sale of your original work and prints? Can you design websites or do you have the financial means to ask someone to build one for you? Do you have sufficient I.T. skills to join one of the many online galleries that allow you to upload your work to your own gallery area on their website? Do you like the idea of being part of a larger online gallery but need someone to do all the techy things for you?There are an enormous number of online galleries now but knowing what you want to achieve will help you narrow your search significantly.

Do you have a bricks and mortar shop? If your business is in the real world, think about what it is you require your website to do in order to promote or give added value to your business. Do you wish it to be simply an online information post so that people can find more about what you offer or find their way to your premises? If so, you may if that your local government will offer you a free web page or mini website on their main council site. If you want something more individual, then a simple site built with Frontpage or a webuilder is probably your best option. If money is no object, then you can hire a webdesigner and achieve something more sophisticated.

Or perhaps you wish to add something extra to your business such as an online, out of hours, ordering system with home delivery. Again, unless you can pay for your site to be custom built, one of the easy web-shop builders is probably your best option. Here are some excellent ones for you to review.

Do you want to sell or promote a service? For example, are you a webdesigner, childminder, photographer, plumber, tutor, dogwalker, typist, financial adviser, mobile hairdresser, decorator, gardener, acupuncturist or beautician? The list is endless. If you offer a service whether online or off you will want to reflect your professionalism in a well designed and easy to navigate website. If you are able to afford to have your website designed for you to your own specifications, then this can be a good choice as it frees up your time to get on with actually providing the service you are involved in.

This is in option which many cannot afford. An alternative would be to build the website yourself. The advantages to this can really repay the time you put in. To start with, you can update your site whenever you wish, so keeping the content fresh and relevant. Software to help you do this is easily obtained. Dreamweaver and Frontpage are amongst the most popular. I find that the latter is an excellent choice for someone new to web design as it is so intuitive and easy to learn.

Having built your site yourself, the only ongoing costs are the time you decide to spend on it plus your webhosting and there are some excellent deals to be had these days. If you feel uncomfortable with building sites, don’t despair. There are some fabulous online website builders on offer these days. with this option, your website and hosting are all inclusive. Typically, you will be given a login area where you can select the template, ie. look and feel of your website and add images and information in a very simple step by step way. There is considerable competition amongst web hosts offering this option and for you, the consumer, this means that more added value is being tagged onto these packages all the time.

Do you want to build a community website? Websites reflecting the interests of a community or group membership don’t need to be sophisticated but it is an excellent idea to have one that is interactive. Being able to post questions and opinions, vote on a member poll or even post photographs will encourage members to participate more fully and can lead to new ideas and renewed enthusiasm within the group. An ideal solution might be a one page website linked to a forum. Some web hosts will offer free websites and hosting for not-for-profit groups and this is well worth looking into. Another idea is to have a community Blog. Again, these are something that permit group participation in posting plus are easy to set up and manage and many are free.

Good luck with your endeavours whatever your aims! The internet is a great place to have your own voice.

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A PAD file is a simple XML file that contains all the information a developer would normally type into a web form at a software site. XML knowledge is not needed to create a PAD file. You can get one free at http://www.padgen.org/.

The software is basically self-explanatory. Just fill in the forms. It only takes about a half and hour to create a pad file and upload it to your site. It takes even less time if you already have a website to promote your product. Then you can just copy and paste the info you already have. And once your pad file is done, submitting to shareware sites is as easy as copying and pasting the address of your PAD file.

But why isn’t PAD technology used more often? Of course, it could be ignorance. Now ignorance is not a bad word. It just means that you haven’t heard of this technology that can increase download of your products three times over, a technology that means you can submit to anywhere from 300 to 700 software sites on the internet within an hour, depending on whose figures you use.

Most sites that use pad files don’t even require a membership. Mine doesn’t. This means you could submit your software to one site in the time it takes to copy and paste the address of your pad file into one form, hit submit, and then choose a category. Then you’re off to the next site. Submit and forget.

If this still seems like too much work, you can download software programs that will do all the submission work for you. Just think, it could finish your software submissions to hundreds of sites in the time it takes you to eat lunch.

Or maybe software marketers just don’t know the true value of submitting software to software sites. People actually go to software sites to find software. That sounds like a stupid statement but not when you realize that most general directories, except maybe DMOZ or Yahoo, are rarely used as search tools. They have mainly become an SEO tool. When searchers are looking for something general, they go to Google, Yahoo, or MSN. But when they look for software, they generally end up at a shareware site and stay for a while.

Of maybe you don’t develop shareware. The software you develop must be purchased before it is used. No trial period, because of the risk of it getting cracked. That’s fine. I really understand this reason. I was a developer who had my software cracked three times before I gave up on the whole shareware thing. But that doesn’t mean you can’t create a demo, a stand alone program that acts as a teaser. It will only be a matter of time before the software user opts to by the full version. Just make sure your demo teases enough but not too much.

So submitting PAD files to software sites has the effect of killing two birds with one stone. Yes, you get a multitude of links back to your site, but those links have more value than just increasing your pagerank. People will actually be using them to get to your site. As software developers, we have a tool that makes the process a lot easier and quicker than other marketers. Not using it now that you know is laziness.

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